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When you’ve spent time crafting a great Instagram caption, you may not want to end your post with a prominent collection of hashtags. You’ll need to do some testing to determine what works best for your particular business. But the most common number of hashtags to use on Instagram is between 3 and 5. The consensus is that about 11 hashtags is a good number to start with. There’s no right number of hashtags for every business, or even for every post by the same business.
That said, just because you can use that many hashtags for Instagram doesn’t mean you should. If you try to include more, your comment or caption won’t post. You can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.
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How to find the best Instagram hashtags for YOUR brand How many hashtags to use on Instagram These hashtags can include emojis on their own, like #?, or words or phrases with emojis attached, like #sunglasses?. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once. Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Basically, they’re phrases people use on Instagram to connect to existing communities in a slightly insider way, like #amwriting or #shewhowanders Acronym hashtags These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts. These can refer to real holidays or seasons, like #summerdays, or they can be used for all those National Day holidays, like #nationalicecreamday or #nationalnailpolishday Location hashtagsĮven if you geo-tag your Instagram post, it can still be a good idea to include a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats Daily hashtagsĮvery day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday.
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Free 30-Day Trial Special event or seasonal hashtags Instagram suggests using a combination of popular and niche hashtags to reach different audiences, from broad to specific.Ĭreate. Keep in mind that the most popular Instagram hashtags are not necessarily the most effective.Ī large number of posts may mean lots of people follow that hashtag, but it also means there’s a ton of content on it and your posts might get lost. These are the top 50 hashtags on Instagram: And the results, well let’s just say they were eye-opening.Ĭheck out the article or watch the video below to see what we found: We recently ran an experiment looking specifically at the effectiveness of Instagram SEO vs Hashtags in 2022. For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.Ī post shared by Nike LA that being said, times they are a changin’. Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand. People can also choose to follow hashtags, which means they could see your hashtagged post in their feed even if they don’t follow you (yet). If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page. When you use a hashtag, your post will appear on the page for that hashtag. Hashtags are an important way to expand your Instagram audience and get more reach. Anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag. They are used to categorize content and make it more discoverable. What are Instagram hashtags?Ī hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g.
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