
Options to fix Fix the destination mismatch Examples: The final URL leads to a product category page, but the tracking template or expanded URL directs the user to a specific product page Final URL: /clothes but tracking template directs to: /clothes/shirts.Tracking template or expanded URL that don’t lead to the same content as the final URL Redirects from the final URL that take the user to a different domain Note: A subdomain is not required if the domain is used exclusively by one company. Example: Display URL: and Final URL:.Examples: Display URL: and Final URL: Ad display URL: and Keyword final URL: using the keyword insertion feature in the top-level or second-level domain of your display URL, such as "Failing to use a subdomain to clearly identify a site from all other sites hosted on that domain or from the parent domain.The domain or domain extension in the display URL doesn’t match the final and mobile URLs where users are taken to. If you aren't able to fix these violations, or you choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads. After we confirm that the destination is working, we can approve your ads. If you’ve fixed your destination or believe that we’ve made an error, appeal the policy decision directly from your Google Ads account to request a review. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again. Alternatively, consider using a different destination that does not return any destination error. If you can't fix the destination error, inform your web developer that the app or website should not return a destination error (such as an HTTP error) to Google AdsBot when crawled. Make sure that your ad destination does not return any destination error (such as an HTTP error) to Google AdsBot web crawlers when crawled. Make sure that the ad destination is correct and does not contain typos. Options to fix Check the URL that you entered Page requires authentication: The URL provided is protected by some sort of authentication protocol that prevents Google from accessing the content. Server redirects too often: Your server redirected the crawl multiple times and it had to be abandoned. Timeout reading page: The server took too long returning the page and we abandoned the crawl of that product. Malformed HTTP response: The response from your server was garbled. Private IP: Your website is hosted behind a firewall or router and we were unable to access it. Redirect URL too long empty redirect URL bad redirect URL: The redirect URL your server returned was not valid and we could not follow it. For example, you gave us a wrong URL (e.g there was a mistake in the URL) and so the destination returned a ‘Page not found (404)’ error when accessed by the Google AdsBot web crawlers.ĭNS error: We were unable to resolve the hostname of your server to an IP address and so could not access the page. HTTP 4xx response HTTP 5xx response: The server hosting your website returned an HTTP error that prevented us from accessing the content. The most common reasons for Destination not working disapproval are: Note: Apps can’t be promoted in places where the application is not available for download. App promotion ads: Ensure that any third-party trackers correctly redirect the user to the right app on the right app store.ġ.3 Hover over the disapproved ad in Google Ads UI to check the details of the disapproval reason.įor example, this ad is disapproved because the Expanded URL returned an HTTP 404 error when Google AdsBot accessed the site on the desktop device.App engagement ads: Check that you have set up your deep link URL correctly and that you are not using a third-party tracker as it is currently not supported for app engagement ads.Apps can only be promoted in places where the application is available for download.

Check the ad's destination on various browsers and devices to make sure that it always links to a working website or app.Even if your app or site loads successfully on your end, your app or site must not return any destination error (such as an HTTP error code) when accessed by the Google AdsBot web crawlers (user agents).
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