Together Roach and Hansen created their on-air personas and a group of zany characters who dropped into the studio. The fun ended in 1965 when Rege Cordic left KDKA to join KNX (AM) in Los Angeles. The "Cordic & Company" show moved to KDKA radio in 1954 to take a commanding 85% share of the Pittsburgh radio market for a decade.
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Murchison, Omicron the bureaucrat from Venus, and drunken golf pro Max Korfendigas. LaFarge, taxidermist Carmen Monoxide, the mean boss Mr. Other regular characters were studio announcer Roquefort Q. Louie Adamchevits was the Garbageman who spoke in broken English and whose home was featured in "Better Homes and Garbage. Brunhilda was a wide zaftig young woman who arrived by freight elevator and who spoke in a heavy Yinzer accent.
They poked fun at Pittsburgh with their characters. They were portrayed by Sterling Yates, Bob Trow, Karl Hardman, Marilyn Eastman and Charlie Sords. Rege Cordic was the straight man to a cast of nutty characters who dropped into the studio. For 17 years Pittsburghers awoke and traveled to work listening the antics of “Cordic and Company”. Morning drive time comedy radio began in Pittsburgh in 1948 on WWSW with Rege Cordic. Eventually WCOL-FM dropped religious programming to brand itself as the album oriented "Stereo Rock 92" with Jimmy Roach at the helm of the evening shift. In an interview Jimmy said as there were no other FM jocks around to copy he was an "original". One evening Jimmy invited his friends to the station and played 6 hours of the Bryds. It was the glory days of Frank Zappa, Pink Floyd, King Crimson, David Bowie, Yes, ELO, Emerson Lake & Palmer and Traffic. There were no program directors or high paid radio consultants with mandated song playlists. Undeterred Jimmy spent the next two years playing whatever he wanted. A crazed religious listener, wilding an axe tried to break into Jimmy’s broadcast booth. Jimmy caused a conflagration the first night playing the devils music. Jimmy became the host of a 6 hour nightly rock show.
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The station would play religious programming for 12 hours during the day and would offer 12 hours of free form rock at night. In the summer of 1970 WCOL decided to experiment with a nutty new format. Jimmy’s job was load the sermon tapes of preacher Kathryn Kuhlman, read weather reports, and to announce the station’s call letters. The station aired religious sermons and Christian music 24 hours a day. Little Jimmy was hired at the whopping sum of $2 an hour at the Columbus, Ohio Christian station WCOL-FM in March of 1970. Having learned to annunciate properly at the Columbia School of Broadcasting Jimmy Roach applied for his first big time radio job after six months of study. With Nick’s endorsement little Jimmy enrolled in the Columbia School of Broadcasting and set off on a 40 year radio career. The recruiter was a local Ohio television star Nick Clooney, the father of actor George Clooney. Eager for a new pupil the school sent a recruiter to his home one Sunday afternoon to convince him that they would make him a famous broadcaster.
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His wife Karen answered one of those TV ads for the “Columbia School of Broadcasting”. Jimmy Roach was born as James Roach (yes that’s his real given name folks) in the center of the American universe Columbus Ohio.
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